Perfect Pitch Deck
A template for a personalised pitch that sets you up to close the deal.
- First time selling? No problem, we got you.
- Packed with sales psychology.
- ‘Hormozi’ style offer format.
Nice to
meet you
{Client Name}!
{Company Name}
Acme Corp
“The big problem your clients want fixed, framed to remind them of their deepest fears.”
{Company Name}
{Memorable Pitch Name}
Acme Corp
And To Make Things Worse…
Problem Agitator #1.
Add a quick description of each agitator—process pain points, product problems, etc.
Problem Agitator #2.
Highlight things they’ve shared with you, so they know you’re listening to what they need.
Problem Agitator #3.
Take this chance to show them that you understand their problems, and you’re here to help.
{Company Name}
{Memorable Pitch Name}
Acme Corp
“This is a big, bold promise that makes your solution feel reliable and positions your offer as an easy, no-brainer decision.”
{Company Name}
{Memorable Pitch Name}
Acme Corp
Key Outcomes
Key Message #1.
What makes your solution valuable? What you offer that your competitors don’t. (Or better yet, can’t.)
Key Message #2.
If you don’t have images use this slide. If you have images to show off you can use the next slide instead.
Key Message #3.
Make sure these tie back to solving the customers problems and pain points.
{Company Name}
{Memorable Pitch Name}
Acme Corp
Key Outcomes
Key Message #1.
What makes your product different? What you offer that your competitors don’t. (Or better yet, can’t.)
Key Message #2.
Pair these points with images on the right that demonstrate what you mean, like screenshots of specific features.
Key Message #3.
Make sure these tie back to the customers’ challenges to make sure they really hit home.
{Company Name}
How It Works
How Your Solution Works.
This is an optional slide to explain how you deliver the solution. Duplicate if needed. Segue into a Notion doc, portfolio of work, or other relevant files.
- Use bullets.
- Keep text to a minimum.
- Google the ‘Rule of 3’ if you don’t know it.
{Company Name}
Acme Corp
How It Works
Show Off Your Demos, Process, Portfolio etc.
This is an optional slide to explain how you deliver the solution. Duplicate if needed. Segue into a Notion doc, portfolio of work, or other relevant files.
- Use bullets.
- Keep text to a minimum.
- Google the ‘Rule of 3’ if you don’t know it.
{Company Name}
{Memorable Pitch Name}
Acme Corp
You Might Be Thinking…
Preemptive Objection #1
Preemptively address common objections.
Preemptive Objection #2
Dissolve doubts and keeps the prospect engaged.
Preemptive Objection #3
Opens up for your ‘unique delivery mechanism’ and proof.
{Company Name}
{Memorable Pitch Name}
Acme Corp
Customer Wins
+$XX
Revenue
Highlight customer wins to back up objection handling.
Skool
+XX%
Profits
Each metric should also reinforce your key messages.
Skool
−$XX
Costs
Replace the circles below with customer logos or people.
Steve Butler @ LinkNinja
{Company Name}
{Memorable Pitch Name}
Acme Corp
“This is a short, memorable quote from a customer.”
Steve Butler
@ LinkNinja
@ LinkNinja
{Company Name}
{Memorable Pitch Name}
Acme Corp
Our Customers
Name-Drop, Share a Story, and Explain How You’ve Solved Problems for Similar Customers.
{Company Name}
{Memorable Pitch Name}
Acme Corp
Why {Company Name}?
Unique Value and Differentiation That Clearly Shows Why You’re the Best—and Only—Choice.
The difference is [unique differentiation], proven by [proof point] backed up by [proof point]. This approach solves [problem] with [secret sauce], delivering [specific result] that you won’t find anywhere else.
{Company Name}
{Memorable Pitch Name}
Acme Corp
The Team
FULL NAME
ROLE
Say who this person is, what they do, and how they’ll help the customer be successful.
FULL NAME
ROLE
Say who this person is, what they do, and how they’ll help the customer be successful.
FULL NAME
ROLE
Say who this person is, what they do, and how they’ll help the customer be successful.
FULL NAME
ROLE
Say who this person is, what they do, and how they’ll help the customer be successful.
FULL NAME
ROLE
Say who this person is, what they do, and how they’ll help the customer be successful.
{Company Name}
{Memorable Pitch Name}
Acme Corp
The
Future If
We Work
Together.
{Company Name}
Imagine where you and your business can be [x] months from now, with [problem] solved and [desired outcome] achieved.
Acme Corp
Today’s Offer - [Offer name]
Get [Result] Without [Biggest Pain Point] – In Just [Timeframe], All for [Price].
If you’re tired of dealing with [pain or frustration] and ready for [result], this is exactly what you need. It’s [benefit], [benefit], and [benefit].
Stick with me, and I’ll walk you through everything you get in the next slides.
{Company Name}
{Memorable Pitch Name}
Acme Corp
What’s Included?
Inclusion #1
Use this slide to highlight key inclusions.
Inclusion #2
Use this slide to highlight key inclusions.
Inclusion #3
Use this slide to highlight key inclusions.
Inclusion #4
Use this slide to highlight key inclusions.
Inclusion #5
Use this slide to highlight key inclusions.
Inclusion #6
Use this slide to highlight key inclusions.
Inclusion #7
Use this slide to highlight key inclusions.
Inclusion #8
Use this slide to highlight key inclusions.
Inclusion #9
Use this slide to highlight key inclusions.
Inclusion #10
Use this slide to highlight key inclusions.
Inclusion #11
Use this slide to highlight key inclusions.
Inclusion #12
Use this slide to highlight key inclusions.
{Company Name}
{Memorable Pitch Name}
Acme Corp
Plans On Offer
Plan 1
Get [Result] Without [Biggest Pain] – In Just [Timeframe]
$XX
- INCLUSION
- INCLUSION
- INCLUSION
- INCLUSION
Plan 2
Get [Additional Value] – In Just [Timeframe]
$XX
- Everything in Plan 1 plus:
- INCLUSION
- INCLUSION
- INCLUSION
Plan 3
Get [Additional Value] – In Just [Timeframe]
$XX
- Everything in Plan 1 & Plan 2 plus:
- INCLUSION
- INCLUSION
- INCLUSION
{Company Name}
{Memorable Pitch Name}
Acme Corp
48-Hour Bonus Offer 🎁
Bonus #1
Use this slide to highlight bonus inclusions.
Bonus #2
Use this slide to highlight bonus inclusions.
Bonus #3
Use this slide to highlight bonus inclusions.
{Company Name}
{Memorable Pitch Name}
Acme Corp
Our Guarantee
A program we stand behind with a 90-day money-back guarantee
If you implement the system for 90 days, making sure you create your offer, make an effort to join the calls, and do everything our program show you to do, and you’re not happy, I’ll give you your money back.
Small print: The only catch is that you’ll have to jump on a 10 min call because it’d be weird if it didn’t work, and I’d be curious to know what went wrong, and why you couldn’t acheive your goals.
{Company Name}
{Memorable Pitch Name}
Acme Corp
Special Offer
[Expiration time]:
[$price][$discounted price]
[$price][$discounted price]
7 10 spots left
Here’s what I’m doing with the [offer name] in [month]:
The outcome is simple: To get you to [outcome], getting [outcome], and [outcome].
I’m only working with [total spots] [ICP], to help them with [success milestone] over a [timeline].
We’ll do it with the perfect mix of [inclusion], [inclusion] and [inclusion] with deep involvement from me and my team.
{Company Name}
{Memorable Pitch Name}
Acme Corp
Next steps…
Insert your closing tactic and make the ask.
Give additional context and information about next steps, what they need to do and how you make it easy. Make the ask and stop talking.
{Company Name}
Acme Corp